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China Building Materials Selected 2019 China Brand Power Ceremony Model 100 Brand

Release date:

2019-12-19

Author:

Source:

China National Building Materials Group

On December 15, the "2019 China Brand Power Ceremony" hosted by China Central Radio and Television was held in Beijing. The event site released the list of "2019 China Brand Power Ceremony Model 100", and China Building Materials Group was selected into the list. Shen Haixiong, deputy director of the Central Propaganda Department and director of China Central Radio and Television, attended the event and presented awards to the annual brand. Zhou Yuxian, chairman and party secretary of China Building Materials Group, was invited to attend the ceremony.

China Building Materials Group is the world's largest building materials manufacturer and comprehensive service provider, and the world's leading material industry investment group. It has been listed on the Fortune 500 list for nine consecutive years. In 2019, it ranked 203, ranking first in the global building materials industry. With total assets of 600 billion yuan and annual operating income of 350 billion yuan, it has 13 listed companies, including 2 overseas listed companies. It has seven business scales including cement, commercial concrete, gypsum board, glass fiber, wind turbine blades, and cement glass engineering, ranking first in the world. It has 26 national scientific research and design institutes, 38000 scientific and technological research and development personnel, 33 national industry quality inspection centers, more than 12500 patents, 11 national laboratories and technology centers, and 19 standard committees.

cctv three words evaluation of china building materials:

40 years of dream casting development legend

Committed to building a world-class building materials and new materials industry investment company

Let the material cause light up the bright future of mankind

In recent years, China National Building Materials Group has focused on the three strategies of "innovation-driven, green development, and international cooperation", formulated corresponding brand strategies according to the different business areas of each platform company, established high-quality brand positioning with advanced culture, and cast high-quality with science and technology. Brand value, use quality management to enhance the creation of high-quality brand connotation, use responsibility elements to shape high-quality brand international image, and strive to build a world-class brand image, gradually established a unified corporate brand and the main product, service brand structure, brand value ranks in the forefront of the international building materials industry.

2019 China Brand Power Ceremony Model 100 brands, including China Building Materials, China Mobile, China Aerospace, China Railway, PetroChina, Alibaba, Tencent, Suning Tesco, Yunnan Baiyao and other 100 famous brands, showing the height of Chinese brands, Thickness and breadth reflect the current situation and trend of China's economy and Chinese brands.

The purpose of this brand power ceremony is to thoroughly implement the important directive spirit of General Secretary Xi Jinping on promoting the transformation from made in China to created in China, the transformation of Chinese speed to Chinese quality, and the transformation of Chinese products to Chinese brands, and to implement the spirit of the Central Economic work Conference. By focusing on displaying the overall lineup and strength of Chinese brands, carry forward the spirit of typical enterprises to build Chinese brands, and create an atmosphere for the whole society to enhance the competitiveness of Chinese brands, gather the forces of the whole society to promote the construction of Chinese brands.

Keywords:

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